BA (Hons) Business Enterprise (Final Year)

A degree programme awarded by The University of Birmingham
Non-local course registration no.252021

Overview
In the ever increasingly competitive business environment, a demand has arisen for innovation and uniqueness which has served to create a demand for business enterprise. This innovative business management programme has been designed to explore the processes and techniques whereby individuals or organisations can pursue opportunities to create value and growth.

In exploring the basis of entrepreneurial activity, the programme develops the business and management skills essential in identifying and responding to opportunities. The programme integrates strategic management and entrepreneurial studies together with a consideration of the business risk inherent in starting and developing a business. Previous students have started their own businesses upon completing the programme, whilst others have developed careers in a wide range of business environments.

Module

Enterprise Risk Management
This module examines the application of enterprise risk management techniques and strategies employed by businesses operating within increasingly complex and dynamic environments. The concept of risk is initially defined and discusses, followed by an in-depth examination of frameworks, models and techniques designed to identify, categorize, measure and manage risks.

Innovation, Creativity and Entrepreneurship
This module aims to develop students’ awareness and understanding of innovation and creativity within the business enterprise sector. The focus will be on the small and medium sized enterprise sector (SMEs) and the significant role entrepreneurship plays in its growth and development. The module will consider development, survival and growth of enterprises through an application of concepts of entrepreneurships, innovation and creativity.

Strategic E-Business and E-Marketing
This module is designed to familiarize individuals with current and emerging electronic commerce methods and technologies. Topics include marketing management, Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, and business plans for technology ventures.

Leadership and Change Management
This module develops an understanding of the role of leadership in conceptualizing, designing and instituting effective change within organizations. By adopting a strategic approach, the module provides students with conceptual frameworks and skills needed to design, implement, and evaluate effective change within organizations operating in various environments. The practical orientation of the module enables students to experience the stages and activities underpinning the strategic change process. The module also includes exposure to key tools, techniques and approaches generally used by leadership and change management professionals.

Research Design
This module is a key mechanism through which the skills of independent learning, problem solving, analysis, assimilation and communication are developed. The module also affords the student the opportunity of demonstrating knowledge in a particular area of the course and of the ability to apply this to industry context. Students will have explored the process of evaluating, designing and constructing industry-focused research during taught sessions.

It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

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