BA (Hons) Business Enterprise (Top Up)

A degree programme awarded by the University of Birmingham
Non-local course registration no.252021

Programme Features

  • 1 year top-up degree for Associate Degree, Advanced Diploma, Higher Diploma, Professional Diploma holders or equivalent (in a relevant subject area).
  • 100% taught by UCB faculty members from the United Kingdom. Students will have the similar study experience as on campus.
  • Excellent learning support is provided by UCB, which includes the e-library, our learning platform (UCBOnline) and an English language checking service. Students are welcome to contact their academic tutors at UCB by email for advice and guidance.

In the ever increasingly competitive business environment, a demand has arisen for innovation and uniqueness which has served to create a demand for business enterprise. This innovative business management programme has been designed to explore the processes and techniques whereby individuals or organisations can pursue opportunities to create value and growth.

In exploring the basis of entrepreneurial activity, the programme develops the business and management skills essential in identifying and responding to opportunities. The programme integrates strategic management and entrepreneurial studies together with a consideration of the business risk inherent in starting and developing a business. Previous students have started their own businesses upon completing the programme, whilst others have developed careers in a wide range of business environments.


Enterprise Risk Management
This module examines the application of enterprise risk management techniques and strategies employed by businesses operating within increasingly complex and dynamic environments. The concept of risk is initially defined and discusses, followed by an in-depth examination of frameworks, models and techniques designed to identify, categorize, measure and manage risks.

Digital and Social Media Marketing
This module will provide students with the knowledge underpinning the principles of digital marketing, and skills to undertake digital marketing planning. It examines Search Engine Optimization, different types of online advertising, email marketing, viral marketing, online PR, affiliate marketing, mobile marketing and social media. The module also encapsulates digital metrics, legislation, regulation and online codes of practice. Students will clearly have the opportunity to gain skills and knowledge to understand and evaluate the fundamental planning concepts of digital marketing as well as develop a sound knowledgebase with regards to key online implementation tactics, measurement and evaluation of successful digital campaigns. Furthermore, the module explores online consumer behavior motivations, in terms of user generated content and how consumer interactions on social media platforms can potentially influence marketing communications and brands.

Innovation, Creativity and Entrepreneurship
This module aims to develop students’ awareness and understanding of innovation and creativity within the business enterprise sector. The focus will be on the small and medium sized enterprise sector (SMEs) and the significant role entrepreneurship plays in its growth and development. The module will consider development, survival and growth of enterprises through an application of concepts of entrepreneurships, innovation and creativity.

Leadership and Change Management
This module develops an understanding of the role of leadership in conceptualizing, designing and instituting effective change within organizations. By adopting a strategic approach, the module provides students with conceptual frameworks and skills needed to design, implement, and evaluate effective change within organizations operating in various environments. The practical orientation of the module enables students to experience the stages and activities underpinning the strategic change process. The module also includes exposure to key tools, techniques and approaches generally used by leadership and change management professionals.

Research Design
This module is a key mechanism through which the skills of independent learning, problem solving, analysis, assimilation and communication are developed. The module also affords the student the opportunity of demonstrating knowledge in a particular area of the course and of the ability to apply this to industry context. Students will have explored the process of evaluating, designing and constructing industry-focused research during taught sessions.

It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

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