市場營銷管理學士課程 / 課程優勢

課程學費：

HKD $92,000
(分4期繳交，每期HKD$23,000)

※ 可申請政府擴展的免入息審查貸款 (ENLS)，最長還款期為15年

修讀學科

Contemporary Business Environment

This module aims to develop students’ understanding and awareness of contemporary developments within the international business environment. In doing so, ongoing issues such as European integration, the growth of world trade, and the continued importance of the Far East, North America and Africa in the development of the global economy are all considered in detail. Ultimately, the module will highlight the main opportunities and threats to organisations evident within the current international business environment, and how such organisations may respond strategically to such challenges.

Digital and Social Media Marketing

This module will provide students with the knowledge underpinning the principles of digital marketing, and skills to undertake digital marketing planning. It examines Search Engine optimization, different types of online advertising, email marketing, viral marketing, online PR, affiliate marketing, mobile marketing and social media. The module also encapsulates digital metrics, legislation, regulation and online codes of practice. Students will clearly have the opportunity to gain skills and knowledge to understand and evaluate the fundamental planning concepts of digital marketing as well as develop a sound knowledgebase with regards to key online implementation tactics, measurement and evaluation of successful digital campaigns. Furthermore, the module explores online consumer behavior motivations, in terms of user generated content and how consumer interactions on social media platforms can potentially influence marketing communications and brands.

International Marketing

This module integrates and builds on the Marketing modules studied in Level 5 of the course and complements the international strategic perspective characteristic of the final year programme. The module aims to promote understanding of the complexity of International Marketing as organisations increasingly operate in diverse and less understood environments. Particular emphasis will be placed on identifying the challenges presented by emerging markets, diverse consumer markets and other contemporary issues which have led to the creation of global village and a global market place. The module aims to highlight currant practices in marketing products across the globe and equips students with the skills required to develop global marketing strategies.

This module develops an understanding of the role of leadership in conceptualising, designing and instituting effective change within organisations. By adopting a strategic approach, the module provides students with conceptual frameworks and skills needed to design, implement, and evaluate effective change within organisations operating in various environments. The practical orientation of the module enables students to experience the stages and activities underpinning the strategic change process. The module also includes exposure to key tools, techniques and approaches generally used by leadership and change management professionals.

This module is a key mechanism through which the skills of independent learning, problem solving, analysis, assimilation and communication are developed. The module also affords the student the opportunity of demonstrating knowledge in a particular area of the course and of the ability to apply this to industry context. Students will have explored the process of evaluating, designing and constructing industry-focused research during taught sessions.

University College Birmingham

英國 University College Birmingham (簡稱：UCB) 為一所著重實踐性學習的大學，提供一系列學士及碩士課程。為學生提供優質的課程及全方位學術支援，包括擁有堪稱全英國最好的圖書館之一，並提供廣泛的學習資源，包括電子書，期刊和其他多媒體資源。

與英國 University of Warwick 展開新的合作關係

結合雙大學優勢，為學生帶來更大得益

英國大學 University College Birmingham 與英國 University of Birmingham 完成長達25年的合作後，大學宣佈於2022年1月後頒授的大學學位，將由另一間英國羅素集團大學 University of Warwick 頒授學位，英國大學 University of Warwick 相信對香港學生並不陌生，國際知名度相當高，而且大學不論於英國或世界大學排名亦持續高企，兩間大學合作目的為當地年輕人提供更多機會，致力培養學生及發展成為多方面的專才，為學生的未來提供更多就業機會。